“大多数品牌只是针对某个年龄段的人群,这样做无异于有意扼杀顾客的忠诚度,而且,大家都知道保留顾客比寻找新顾客要省钱得多。要解决这个难题,企业可以考虑创造另外一种品牌,一种与消费者一道成长的品牌,就像哈利·波特的读者和哈利·波特一道成长一样。”——《哈佛商业评论》 “Most brands are targeted to people of a certain age group, which is tantamount to intentionally stifling customer loyalty and, as everyone knows, retaining customers is much more cost effective than finding new customers. To solve this dilemma, companies can consider Create another brand, a brand that grows with the consumer, just as Harry Potter’s readers grew up with Harry Potter. ”- Harvard Business Review