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“互联网+”与葡萄酒业分水岭时代的到来令我国进口葡萄酒业面临巨大机遇与挑战,本文将结合宏观数据分析我国中端进口葡萄酒业波特五力模型,并结合互联网营销因素改进模型。在此基础上提出针对性建议,助力企业长期发展。
The advent of “Internet +” and the watershed era of the wine industry will bring great opportunities and challenges to China’s wine industry. This article will combine the macro data to analyze the Porter five forces model of China’s mid-end imported wine industry and improve the model based on internet marketing. On this basis, put forward targeted proposals to help enterprises long-term development.