一个时期以来,相当一部分企业的市场不断扩大、占有率不断提高,而整体效益不仅未能同步增长反而还有所下滑。分析起来,尽管原因是多方面的,但不能不看到,重“大”轻“小”,忽视市场的“单位面积产出”,乃是一个十分重要的原因。我们看到,有些企业由于能够正确认识和处理产品的个别效益与整体效益的辩证关系,抓好市场“单产”,结果投入少、产出多,取得了令人满意的经营效果。以生产“乳晶”牌皮鞋而名气渐大的山东高泰鞋业集团有限公司,1993年产量为30万双,盈利为 Over a period of time, a considerable number of companies have continued to expand their markets and their share of the market has continued to increase, while the overall benefits have not only failed to increase simultaneously but have also declined. In analysis, although there are many reasons, it is necessary to see that the emphasis on “big”, “small”, and “market output per unit area” is a very important reason. We have seen that some companies can grasp the dialectical relationship between the individual benefits and the overall benefits of the product correctly and grasp the market’s “unit yield”, resulting in less investment and more output, which has achieved satisfactory business results. In order to produce “Laojing” brand leather shoes, Shandong Gaotai Shoes Group Co., Ltd. has a production capacity of 300,000 pairs in 1993.