新闻图片传播具有不受文化程度限制的优势,因此图片传播深受西藏地区各个阶层百姓的欢迎。然而长时期以来过于明显的感恩教育新闻照片宣传让很多藏族同胞排斥。针对西藏地区受众对图片新闻既喜爱又反感的矛盾现象,笔者选取《西藏日报》2014年新闻图片为分析文本,就感恩图片报道来探析媒介应如何引导区内舆论。 The dissemination of news images has the advantage of being unconstrained by the education level. Therefore, the image transmission has been well received by people of all walks of life in Tibet. However, since the long period of too-gratitude education news photo propaganda has made many Tibetan compatriots repelled. In response to the conflicting phenomenon that audiences in Tibet have both favorite and offensive about the picture news, the author selects the 2014 Tibet Tibet Daily news picture as an analysis text to find out how the media should guide the media in the region on the basis of gratitude pictures.