近年来电子商务的发展异常迅猛,对传统的商业形式发出了强有力的挑战,也使得实体商业逐步萎缩。据中国电子商务研究中心数据显示,2012年网购市场销售额预计接近10000亿元,社会消费品零售总额预计提升到18万亿,网购占比或突破5%。与此同时,数据显示国内大型超市的营业额近年来持续下降,曾经作为电子零售行业领军的中关村,由于受到网络销售渠道的冲击,早已风光不再。在北京继方庄 The rapid development of e-commerce in recent years has posed a powerful challenge to the traditional commercial forms and has also caused the real business to shrink gradually. According to the China E-Commerce Research Center, the online shopping market is estimated to have sales of nearly 1 trillion yuan in 2012 and the total retail sales of social consumer goods are expected to rise to 18 trillion yuan, accounting for or exceeding 5% of online shopping. In the meantime, the data show that the turnover of domestic large supermarkets has been declining in recent years. Zhongguancun, once the leader in the electronic retail industry, has long been hit by the impact of online sales channels. Following Fang Zhuang in Beijing