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为推进中华文化在全球的传播,我国自2004年开始在境外设立孔子学院,至今设立300余所。本文阐释了境外孔子学院在汉语言文化推广中遭遇的办学目的遭误读,办学模式单一和语言文化推广模式遭质疑等困境,探究产生困境的原因,并从加强人际传播、促进与非政府组织的合作,实地调研,调整语言文化传播策略等方面,提出了化解困境的对策。
In order to promote the spread of Chinese culture around the world, China has set up Confucius Institutes since 2004 and has set up more than 300 research institutes so far. This paper illustrates the reasons why overseas Confucius Institutes have been misunderstood, the mode of running a school and the mode of promotion of language and culture encountered in the promotion of Chinese language and culture, so as to explore the reasons for their predicament. From the perspective of strengthening interpersonal communication and promoting cooperation with non-governmental organizations Cooperation, on-the-spot investigation, adjustment of language and culture dissemination strategies, and so on, put forward countermeasures to resolve the dilemma.