纵观今时今日的中国传媒格局,早就过了“酒香不怕巷子深”的传统年代,网络和信息技术的发展以及受众心理的衍变,带来了传播媒介新一轮的变革,各大媒介百花齐放,百花争鸣,去抢夺人们有限的关注,而传统的广播媒介,在电视、互联网媒体的先后冲击下,遇到发展瓶颈,如何赢取更广的受众群和更多的生存空间,找到发展的突破口,已是一件刻不容缓的事情,本文就此问题,展开讨论。 Looking at the current situation of the Chinese media today, we have already passed the traditional era of “wine is not afraid of the alley”. The development of the network and information technology and the evolving psychology of the audience have brought a new round of media revolution. The major media are flourishing, with all kinds of flowers contending, to snatch people’s limited attention. However, the traditional broadcasting media, under the impact of television and Internet media, have encountered bottlenecks in development and won wider audiences and more living space , Find a breakthrough in development, it is an urgent matter, this article on this issue, to discuss.