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旅游的本质是一种精神文化活动。人们外出旅游，不仅观赏风光，休闲度假，还希望得到文化上的享受。地处吴中的无锡，有着独具魅力的区域文化──吴文化，要形成自己的旅游特色，就要注意吴文化内涵的发掘，具体可从这几个方面考虑：柔美鲜活的水文化要处处体现；醇和清香的鱼稻文化要锦上添花；历史悠久的人文文化要贯穿其中。这样将吴文化的内涵特征渗透到整个旅游业的开发建设中，从而构建起无锡旅游的整体文化形象。
The essence of tourism is a spiritual and cultural activities. People travel, not only watch the scenery, leisure, but also hope to get the cultural enjoyment. Wu is located in Wuzhong, has a unique charm of the regional culture ─ ─ Wu culture, to form their own tourism characteristics, we should pay attention to the excavation of Wu culture, specifically from these aspects: soft and fresh water culture To be reflected everywhere; alcohol and fragrance of the fish culture to icing on the cake; a long history of culture to run through them. In this way, the connotation of Wu culture will permeate the development and construction of the whole tourism industry, so as to construct the overall cultural image of tourism in Wuxi.