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教育水平的提高和高校扩招,使得大学生的人数一年比一年的增加,所以大学生这个庞大而特殊的群体已经成为消费者的主力军之一了。当今快速发展的社会,大学生在消费方式以及消费心理与行为都已经发生了巨大的改变,呈现出一些新的特点,同时这个特殊的消费人群也暴露着一些问题,本文通过调查分析,得出大学生的消费心理,并找出适合大学生的消费行为,规范大学生的消费行为养成合理的消费习惯。
With the improvement of education level and enrollment expansion in universities, the number of college students has been increasing year by year. Therefore, this huge and special group of college students has become one of the main force of consumers. In today’s fast-growing society, college students have undergone tremendous changes in their consumption patterns, as well as in their psychology and behavior, showing some new features. At the same time, this particular consumer group has also exposed some problems. Through investigation and analysis, The consumer psychology, and find out the consumer behavior suitable for college students, regulate the consumer behavior of college students to develop a reasonable spending habits.