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今后十年,我国新闻出版工作的主攻方向和新闻出版业的发展目标是向新闻出版强国迈进。围绕此目标,笔者结合图书出版行业工作实践经验及理论学习思考,主要谈了四点认识,即:从国际话语权力来认识新闻出版强国作用,从具体数字指标来理解新闻出版强国内涵,从中国特色实践来探索新闻出版强国道路,从中华民族复兴来阐释新闻出版强国意义。其中既有理论思考,如话语权中涉及到的表象与本质,软实力与传播力等;又有实用建议,如扩大市场内需、转变政府职能,承揽国际业务等。
In the next ten years, the main direction of press and publication work in our country and the development goal of the press and publication industry will be toward the press and publishing powerhouse. Around this goal, the author combines practical experience and theoretical study of the book publishing industry, mainly on four points of understanding, namely: to understand the role of news publishing powerhouse from the power of international discourse, from the specific figures to understand the strong connotation of news publishing, from China Characteristic practice to explore the road to power press and publication, to explain the significance of news publishing power nation from the rejuvenation of the Chinese nation. There are not only theoretical considerations, such as the appearance and essence involved in the right of speech, soft power and communicative power, but also practical suggestions such as expanding domestic market demand, transforming government functions and undertaking international business.