如何通过社交媒体和易于传播的内容,让消费者接受自己的品牌理念并认可产品品质?是如今许多品牌冥思苦想的问题。所有品牌都希望消费者能认可自己的产品品质从而对品牌产生好感和认同,但如今聪明的消费者们早已对品牌“王婆卖瓜”式的营销方式不再买单,如何通过社交媒体和易于传播的内容让消费者接受自己的品牌理念并认可产品品质?是如今许多品牌苦思冥想的问题。作为世界上最受欢迎的啤酒品牌,百威啤酒又会如何面对这一挑战?自今年3月开始,百威啤酒拉开“百威苛守品质始于1876”品牌战役,以一套 How to make consumers accept their own brand concept and approve product quality through social media and easy-to-spread content? It is a problem that many brands are thinking hard nowadays. All brands want consumers to recognize the quality of their products and thus have a positive feeling and recognition of the brand, but now clever consumers have long been on the brand “ ” marketing is no longer pay, how through social media And easy-to-spread content to allow consumers to accept their own brand concept and recognized the quality of products? Many brands are now meditating problem. As the world’s most popular beer brand, Budweiser will be how to face this challenge? Since March this year, Budweiser opened “Budweiser to the quality of 1876 ” brand campaign to a set