根据新消费理论,文化消费是个人或家庭对时间和物质产品进行分配,并以一种有效的方式用于文化消费品的生产,文化消费的数量取决于收入和时间资源约束下的效用函数的最大化。非工资收入、工资率、时间价值与消费时间生产力在不同方面影响着家庭的文化消费决策。本文最后以Internet为例,对我国网民的行为与结构特征进行了解释,并针对我国文化消费的现状提出了建议。 According to the new consumption theory, cultural consumption is the distribution of time and material products by individuals or families and is used in an efficient way for the production of cultural consumer goods. The amount of cultural consumption depends on the maximum of the utility function under the constraints of income and time resources The Non-wage income, wage rate, time value and productivity of consumption time affect family’s cultural consumption decision in different aspects. Finally, taking Internet as an example, this paper explains the behaviors and structural features of Internet users in our country, and puts forward suggestions for the status quo of cultural consumption in China.