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旅游产品的开发,是旅游景区的重要的资源。长白山作为吉林省内著名的旅游景区之一,有效开发具有长白山特色的旅游产品,对提升景区的整体竞争能力至关重要。本文从旅游产品开发的相关理论为入手,在长白山旅游产品开发现状分析的基础上,找出了长白山旅游产品开发存在的市场营销问题,并提出了长白山旅游产品开发的对策与建议。
The development of tourism products is an important resource for tourist attractions. As one of the famous tourist attractions in Jilin Province, Changbai Mountain, an effective development of tourism products with the characteristics of Changbai Mountain, is crucial to enhance the overall competitiveness of scenic spots. Based on the analysis of the current situation of tourism product development in Changbai Mountain, this article starts with the relevant theories of tourism product development and finds out the marketing problems existing in the development of tourism product in Changbai Mountain. The countermeasures and suggestions for the development of tourism product in Changbai Mountain are put forward.