The public information signs ( The term public information signs will be abbreviated to public signs in the following text.)in the urban areas not only offer convenience for people to move around, but also reflect the level of development and progress of those areas. It is essential to the creative development and uplifting of the New Costal Area (thereafter, NCA) to have a good understanding of its present situation with regard to its public signs, to discuss the related issues in the development, to work out a system that is up to international standard and develop its own standards in the course of implementing the national strategies on standardizing public signs.