坚持正确导向,加强舆论引导,是党中央在新形势下对党的新闻宣传工作提出的根本指导方针。随着历史进入新的纪元,国际国内复杂多变的形势日益给新闻宣传工作提出了前所未有的严峻挑战。因此,如何坚持正确的舆论导向,切实增强舆论引导的有效性,便成为在新形势下必须深入思考的一个重大战略问题。 形势发展给舆论引导提出严峻挑战 我国的改革在深化,开放在扩大, Adhering to a correct orientation and stepping up public opinion guidance are the fundamental guidelines set forth by the party Central Committee under the new situation regarding the party’s publicity and propaganda work. As history has entered a new era, the complicated and ever-changing situation both at home and abroad has increasingly posed an unprecedented severe challenge to press and propaganda work. Therefore, how to adhere to the correct direction of public opinion and effectively enhance the effectiveness of public opinion guidance has become a major strategic issue that must be thought deeply in the new situation. The development of the situation poses a serious challenge to the guidance of public opinion Our country’s reform is deepening, opening up is expanding,