商海观潮话连锁王洪，冷崇总连锁经营是指零售业、饮食业中若干同行业店铺，以共同进货或授予特权等方式连接起来，共享规模效益的一种商业组织形态。连锁经营的实质是把现代化工业大生产的原理，应用于分散的商业活动，通过标准化、专业化、统一化、单纯化达到提高规模效... The chain of commercial sea Guan Chaochao Wang Hong, Leng Chong’s total chain operation refers to a number of businesses in the retail industry and catering industry, which are connected by a common purchase or privilege, and share a scale of benefit in a form of business organization. The essence of chain operation is to apply the principle of modern industrial production to decentralized commercial activities, and to achieve scale efficiency through standardization, specialization, unification, and simplification...