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——宋秩铭/1992年来大陆工作台湾广告界元老级的人物。目前台湾广告界不少中、新生代广告人也都是他一手提拔起来的。十几年前,他毅然决然放弃台湾成熟的广告业经营,在内地广告业刚起步的浪头,主动请缨到内地打天下,与内地拥有最高营业额的上海广告公司合资登陆。目前,上海奥美广告公司已在北京、上海及广州设立分公司,并完成内地一级城市的广告作业部署,日前更在内地成立直效行销部门,为需要利用互联网建立客户关系的客户提供服务。
- Song Shu Ming / 1992 years to work in mainland China advertising industry veteran people. At present, many of the advertising industry in Taiwan, the Cenozoic ad people are all his hands up. Ten years ago, he resolutely gave up the mature advertising business in Taiwan. On the fringe of the mainland advertising industry, he volunteered to land in the Mainland and entered into a joint venture with the Shanghai advertising agency with the highest turnover in the Mainland. At present, Shanghai Ogilvy & Monica has set up branch offices in Beijing, Shanghai and Guangzhou, and has completed the deployment of advertising at the first-tier cities in the Mainland. Recently, it has set up a direct marketing department in the Mainland to provide services to customers who need to establish customer relationships by using the Internet .