主持人:你们公司有专门的制片吗?如果没有,当需要拍片时,哪些因素会影响你去选择一个制片? 李东(上海员狮广告创意总监):有。选择制片时,首先要考虑到的是能否很准确地理解创意。如果制片具备这一点,就会很不同。他会帮助CD找到一个好的导演,把握更多要注意的环节和要素。这比什么都重要。赖智宇(广州盛世长城广告公司创意总监):有。首先是经验,制片很需要经 Moderator: Your company has a special production it? If not, when the need to film, what factors will affect you to choose a production? Li Dong (Shanghai Lions creative director of advertising): Yes. The first thing to consider when choosing a producer is the ability to understand ideas very accurately. If the production with this point, it will be very different. He will help CD find a good director, grasp more links and elements to pay attention to. This is more important than anything. Lai Zhiyu (creative director of Guangzhou Saatchi & Saatchi, Inc): Yes. The first is experience, production is very necessary