随着市场竞争不断加剧,市场营销活动范围日益扩大,顾客需求多样化,传统营销的局限性日益凸现,迫切需要一种新的营销理论指导企业的发展。关系营销理论正是在这种环境的变化下应运而生的。我们怎样才能应用得当关系营销呢?本文将为我们做出详细解释。 With the increasing competition in the market, the scope of marketing activities is expanding day by day, the diversification of customer needs, the limitations of traditional marketing are becoming increasingly prominent, and a new marketing theory is urgently needed to guide the development of the enterprise. It is in this context of change that the theory of relationship marketing came into being. How can we apply the proper relationship marketing? This article will give us a detailed explanation.