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区域的资源性公司最终可能被全国性或全球性的公司并购,但如果能够匹配内外部资源,找到区域的特色模式,未来潜力还是很大的。武汉的广告市场现状是整体的专业度不高,资源型的广告公司比较多,但是以创意见长的公司偏少,并且规模小,实力弱。资源型的广告公司诸如户外和媒体公司,自己本身就有一个可供信息发布的平台。
Regional resource companies may eventually be acquired by national or global companies, but the future potential will be great if they can match the internal and external resources and find the regional specialties. Wuhan’s advertising market status quo is not as high as the overall professional, resource-based advertising company more, but less known to the creative company, and small-scale, weak strength. Resource-based advertising companies such as outdoor and media companies themselves have a platform for information distribution.