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数字行销的收入已经占到了公司收入的65%,而公司来自传统的报纸营销的收入已经萎缩到5%。伟门打开了哪一扇门?奥美的创始人奥格威曾说过一句至理名言:“广告如果不能促进销售,那就不是一个好广告。”虽然这句名言被很多广告人每天默念,甚至是挂在嘴上。但是在客户越来越不情愿为创意买单的今天,给客户带来实际的销售效果从来没有像现在这样急迫。
Digital marketing revenues already account for 65% of the company’s revenue, while the company’s revenue from traditional newspaper marketing has shrunk to 5%. Ogilvy Ogilvy, founder of Ogilvy, has said the most famous saying: “If advertising can not promote sales, it is not a good advertisement.” Although this famous phrase is often meditated by many advertisers, Even hung on the mouth. But as customers become more reluctant to pay for ideas today, the real sales impact for their customers has never been more immediate.