新加坡航空公司作为拥有70年运营历史的老品牌航企,曾经的辉煌少有人能出其右。然而,即使如此,该公司目前也面临市场变化的压力,正在加快改革的步伐。实际上,现在亚洲许多传统全服务航空公司,在席卷整个行业的结构性变化浪潮中,都在以各种方式应对这种挑战。新航是6年前放弃了“三舱”服务老套路的。单一模式在很大程度上限制了核心业务的进一步扩展,机票销售成 Singapore Airlines as the 70-year history of the operation of the old brand aircraft business, once the brilliant few people to its right. However, even so, the company is under pressure from the market changes and is accelerating its pace of reform. In fact, many of the traditional full service airlines in Asia are now coping with this challenge in a variety of ways in the wake of the structural changes sweeping the industry. Singapore Airlines abandoned the “three-cabin” service six years ago. Single mode largely limits the further expansion of core business, ticket sales into