汉字与标志有着天然的联系。汉字具有独特的图形化和明确清晰的概念化特征,而这些特征恰恰就是现代标志所需要的。标志需要的抽象化和象征化意义使得汉字完全可以运用到标志的设计当中,并且得当的运用能够让标志作品获得更深层次的文化内涵,从而脱颖而出。本文通过分析汉字与标志之间的关系和运用,得出现代社会中汉字与标志的有机结合已是不可阻挡的趋势。 Chinese characters and signs have a natural connection. Chinese characters have a unique graphical and clear and clearly conceptualized features that are precisely what modern logos require. The need for abstraction and symbolic significance of the mark makes the Chinese characters can be fully applied to the design of the logo, and proper use of the logo can be made deeper cultural connotation, to stand out. This paper analyzes the relationship between Chinese characters and signs and use of modern Chinese characters and signs of the organic combination has been an irresistible trend.