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前不久,看到一则报道,说的是在今年的轿车大战中,捷达缘何热销。奥秘在于一汽-大众针对不少消费者希望买你这个品牌的同时,还希望价格更低廉的心理,重新包装了一个车型,它就是“都市春天”,结果平均每个月销售1500辆。可见讲究包装对于一个产品来说是多么重要。 CBA联赛新赛季比赛即将打响。这几年,主办者一直在想方设法包装,也收到了不少成效,但总感力度不够。尤其新赛季在三大中锋缺席,联赛少了主要看点的情况下,更有必要加大包装力度。 如何加大包装力度?首要的是应针对球迷们的心理,这样才能包装到点上。现在球迷对CBA的希望是,能看到悬念横生、精彩激烈的比赛。可现在的情况往往给人以虎头蛇尾的感觉。第一阶段,开
Not long ago, I saw a report that said that in this year’s car war, Jetta why selling. The mystery is that while FAW-Volkswagen hopes to buy the brand for so many consumers, it also wants a cheaper price to repackage a car. It is called “urban spring,” and the average monthly sales of 1,500 cars. Visible to pay attention to the importance of packaging for a product. CBA league season is about to start soon. In recent years, the organizers have been trying to find ways to pack, but also received a lot of results, but the total sense of intensity is not enough. In particular, the new season in the absence of the three centers, the league less the main aspect of the case, it is even more necessary to increase packaging efforts. How to increase the packaging efforts? The first and foremost should be aimed at the fans, so as to pack to the point. Now fans hope of CBA is, can see the suspenseful, exciting competition. But now the situation often gives the feeling of horns. The first stage, open