广告真正形成产业不过才100多年。然而百余年来,广告这个“战场”从未停止过“战争”。延续了近百年的可口可乐与百事可乐大战,是广告史上蔚为大观的“世纪大战”。时至今日,“可乐”王国依然硝烟未散。这种广告战不是国外有,在我国也屡见不鲜。市场经济使企业的竞争意识大为加强,他们开始注重并运用宣传、 It has only been more than 100 years since the advertising industry was actually formed. However, for more than a hundred years, the “battlefield” of advertising has never stopped the “war.” The Coca-Cola and Pepsi-Cola wars that lasted for nearly a hundred years are the “big-century wars” in the history of advertising. To this day, the “Cola” kingdom still remains smokeless. This advertising campaign is not foreign and it is also common in our country. The market economy has greatly strengthened the sense of competition of enterprises. They began to pay attention to and use publicity.