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会展旅游近年发展速度很快,已经成为了一种新兴的旅游门类。目前,随着旅游市场的进一步发展,会展旅游已经成为了新的增长点,然而,随着会展旅游的发展,与之相适应的旅游产品发展却很缓慢,特别是一些地区对于附属产品的开发设计不力,还存在了很多问题需要解决。本文旨在通过会展旅游产品设计的研究,为会展旅游产品开发和设计可以提供较好的合理化建议,促进会展旅游的发展壮大。
MICE has enjoyed rapid development in recent years and has become an emerging tourism category. At present, with the further development of the tourism market, MICE tourism has become a new growth point. However, with the development of MICE tourism, the development of MTA tourism is very slow. In particular, the development of accessory products in some regions Poor design, there are still many problems to be solved. The purpose of this paper is to study the design of MICE tourism products so as to provide better rationalization suggestions for the development and design of MICE tourism products so as to promote the development of MICE tourism.