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乡村旅游是一项富乡惠民工程,它凭借强大的生命力和内在潜力不断为乡村经济发展注入动力和活力。近年来随着旅游消费观念的不断更新,“观田园风光、品民俗风情、吃原生态饭、享村寨客栈”的旅游概念也被更多的人所了解和接受。九寨沟县的山里人家游、民风民俗游、藏(羌)寨体验游等系列特色乡村旅游项目纷纷应时而生、顺势而为,实现了县城与乡村优势互补,协调发展。截止目前,九寨沟县乡村旅游总体发展态势良好,但要指导好未来九寨沟乡村旅游的可持续发展,需要坚持政府主导、多方合作、创新营销、提升管理、打造品牌等策略。
Rural tourism is a rich rural Huimin project, with its strong vitality and inherent potential for the continuous development of the rural economy to inject momentum and vitality. In recent years, with the concept of tourism consumption constantly updated, “concept of rural scenery, product folk customs, eat the original ecological rice, enjoying the village inn ” tourism concept has also been more people understand and accept. In Jiuzhaigou County, a series of characteristic rural tourism projects such as mountain family tours, folk customs tours, and Tibetan Qiangzhai Experience Tours have emerged in time, bringing home and rural advantages and complementing each other and coordinated development. Up to now, the overall development of rural tourism in Jiuzhaigou County is in good condition. However, to guide the sustainable development of rural tourism in Jiuzhaigou in the future, we need to adhere to the strategies of government-led, multilateral cooperation, innovative marketing, management improvement and brand building.