大凡一个成功的企业,总是与一位杰出的企业家的名字联系在一起。正如松下电器让人们自然想到松下幸之助,索尼公司让人们联想到盛田昭夫一样。企业是企业家的企业,企业家是企业的人格化。企业家的哲学理念,决定着企业的经营目标和追求的方向;企业家的道德操行,决定着企业的行为方式和群体价值取向;企业家的风格和个性,决定着企业的风貌和氛围;企业家的人文修养,决定着企业的格调和文化韵味。一个优秀企业家的素质,将构成一个企业生生不息的深厚的文化底蕴,这一底蕴正是企业文化之核心所在。企业家素质是一个综合性的概念,它主要包括企业家的文化素质、品格素质、心理素质和职业素质四方面。一个 Almost a successful company is always associated with the name of an outstanding entrepreneur. Just as Matsushita Electric made people think of Matsushita’s help, Sony Corp. made people think of Akio Morita. The enterprise is the enterprise of the entrepreneur, and the entrepreneur is the personification of the enterprise. The philosophical ideas of entrepreneurs determine the business goals and direction of the business; the moral conduct of entrepreneurs determines the behavior of the company and the value orientation of the group; the style and personality of the entrepreneur determines the style and atmosphere of the company; The human culture of the home determines the style and cultural charm of the company. The quality of a good entrepreneur will form a deep cultural foundation for an enterprise. This background is the core of corporate culture. The quality of entrepreneurs is a comprehensive concept, which mainly includes the four aspects of the entrepreneur’s cultural quality, character quality, psychological quality and professional quality. One