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近年来,我国商品经济得到了快速的发展,商品的包装也逐渐演变为具有宣传功能和保护功能的综合设计,包装版式的设计不仅为商品的运输和使用过程带来了便利,而且它还可以在一定程度上强化商品的品牌效益、推动其销售。良好的包装传达商品信息的重要媒介,它可以在激烈的市场竞争中取得先机。包装版式设计中的文字构成是具有信息化和审美化的综合设计。
In recent years, China’s commodity economy has been rapid development, the packaging of goods has gradually evolved into a comprehensive design with promotional functions and protection functions, packaging layout design not only for the convenience of the transport and use of goods has brought, but it also can To a certain extent, strengthen the brand’s product benefits and promote their sales. Good packaging to convey the important media of product information, it can get the upper hand in the fierce market competition. Packaging layout design of the text is a combination of information and aesthetic design.