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源于拉丁文"NOU"，蕴含创新之意的“NUO”品牌于2012年在北京天坛公园举行揭幕典礼，在祈年殿庄严背景的衬托下正式亮相。其中文名“诺金”，取自“一诺千金”之意。诺金隶属于北京首都旅游集团，作为“中国制造”的民族奢华酒店品牌领军者，从中华五千年历史文化中汲取灵感，呈现现代中国的全新生活方式与风范。诺金中国瓶，作为品牌标识，象征着富贵与好客，满盛着对璀璨未来的承诺。
On September 20， 2012， NUO Hotels was officially launched during an inauguration ceremony at the Temple of Heaven in Beijing. The brand derives its name from the Chinese characters “诺金” （Nuo Jin） meaning "the golden promise". In pioneering Chinese luxury hospitality as one of the country's first homegrown five-star hotel brands， NUO Hotels interprets its "golden promise" by drawing inspiration from the country's 5，000 years of history and cultural heritage and its commitment to serving as a custodian of traditional Chinese culture. NUO's brand identity is symbolised by a Chinese vase， representing hospitality， prosperity and commitment to a bright future.
On September 20， 2012， NUO Hotels was officially launched during an inauguration ceremony at the Temple of Heaven in Beijing. The brand derives its name from the Chinese characters “诺金” （Nuo Jin） meaning "the golden promise". In pioneering Chinese luxury hospitality as one of the country's first homegrown five-star hotel brands， NUO Hotels interprets its "golden promise" by drawing inspiration from the country's 5，000 years of history and cultural heritage and its commitment to serving as a custodian of traditional Chinese culture. NUO's brand identity is symbolised by a Chinese vase， representing hospitality， prosperity and commitment to a bright future.