针对工布江达县旅游业发展的现状和条件,运用SWOT分析法,从旅游资源、管理体系和生态环境三方面分析其优势;从硬件配置、资源同质、知名度等方面分析其劣势;从国家战略支持、区域改革开放等方面分析其机遇;从旅游发展与环境保护等方面分析其威胁,为工布江达县旅游业的科学规划提供依据。 According to the status quo and conditions of tourism development in Gongbu County, SWOT analysis method is used to analyze its advantages from three aspects of tourism resources, management system and ecological environment; to analyze its disadvantages from aspects of hardware configuration, resources homogeneity and popularity; , Regional reform and opening up and other aspects of its opportunities; from tourism development and environmental protection and other aspects of the threat analysis, to provide the basis for the scientific planning of tourism industry in Jiangbei.