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之所以要全文刊发一个企业的商标管理暂行办法，是因为广东省的一位老商标工作者齐浒湾同志的大力推介，同时也是因为我们第一次看到它时受到了很大的鼓舞。也许编者孤陋寡闻，但应当说，该《办法》是我们迄今为止所见到的企业在商标管理方面最全面、最到位的《办法》。从《办法》中我们可以看到，类似广东太阳神集团这样的企业的商标意识已不比外国企业逊色。中国企业有了这样的商标意识，并用这种意识指导自己的商标实践，就能在强手如林的竞争中立于不败之地。希望这个《办法》能从商标意识到实际操作方面能给那些有志创立中国乃至世界名牌的企业以启迪。
The reason why it is necessary to publish a full text of the Interim Measures for Trademark Management of an enterprise is due to the great promotion by Comrade Qi Hugang, an old trademark worker in Guangdong Province. It is also greatly inspired by the fact that we saw it for the first time . Perhaps the editors are ignorant, but it should be said that the “measures” are the most comprehensive and in place “solution” for the enterprises we have seen so far in terms of trademark management. From the “Measures” we can see that enterprises like Guangdong Apollo Group's trademark awareness has no less favorable than foreign companies. Chinese enterprises have such a trademark awareness, and use this awareness to guide their own trademark practices, will be able to invincible strong competitors. We hope this “approach” will inspire those who aspire to set up brand names in China and the world in terms of their awareness of trademarks and their practical operation.