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随着社会经济的跨越式发展和我们赖以生存的生活环境日益恶化,尤其是当前雾霾危害日益严重的存在条件下,迫切要求发展低碳经济。在这样的时代背景下,企业市场主体应当及时转变营销策略,以适应时代发展的要求,同时这也是企业实现可持续发展的必然要求。本文先对低碳经济对企业市场营销产生的影响以及存在的问题进行分析,并在此基础上就如何发展低碳经济、采取市场低碳营销策略,谈一下个人的观点和认识,以供参考。
With the social and economic leaps and bounds and the deteriorating living environment in which we live, especially under the current haze worsening conditions, it is urgent to develop a low-carbon economy. In this era, the main body of the enterprise should change its marketing strategy in time to meet the requirements of the development of the times. At the same time, this is also an inevitable requirement for enterprises to achieve sustainable development. This article first analyzes the impact of low-carbon economy on enterprise marketing and the existing problems, and on this basis, how to develop low-carbon economy, market low-carbon marketing strategy, talk about personal point of view and understanding, for reference .