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本文主要从湖南省零售企业的现状来分析零售企业开展电子商务的必要性,并且从零售企业在开展电子商务过程中所面临的障碍,提出解决障碍的对策。
This article mainly analyzes the necessity of retail enterprises to develop e-commerce from the current situation of the retail enterprises in Hunan Province and puts forward the countermeasures to solve the obstacles from the obstacles that the retailers face in the process of developing e-commerce.