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在全球的商业竞争中,德国的中小企业凭借其独特的经营策略取得了惊人的成功和富有创新的突破。如著名的“无冕之王”(89家中小企业的总称)是全球竞争中的佼佼者,他们的世界市场占有率为70％—90％。“无冕之王”企业看起来名不见经传,是因为他们的产品多是用于生产制造过程的配件,即最终产品的零部件。例如金属过滤器,用于装订的纺织品、制作饮料商标的机器,以及小轿车的反光镜等。对于广大消费者来说这些产品是很不显眼的,但对于生产制造厂家来说,这些出自德国中小企业之手的产品以其别具一格的特色而颇具吸引力。
In the global business competition, German SMEs have achieved amazing success and breakthroughs in innovation with their unique business strategies. For example, the famous “King of Innocentness” (generally known as 89 SMEs) is the leader in global competition, and their world market share is 70% - 90%. The “King of the Kings” company appears to have a poor reputation because its products are mostly parts used in the manufacturing process, that is, parts of the final product. Examples include metal filters, machines for binding textiles, machines for making beverage labels, and reflectors for cars. These products are very inconspicuous to the majority of consumers, but for manufacturers, these products from German SMEs are attractive due to their unique features.