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“6·19”是事件,更是符号,它是中国电视媒体广告经营走向规范化,市场化的典型象征。2001年6月19日,中央电视台广告部在上海召开了“媒体/企业/广告公司互动研讨会”,首次提出了”以客户为中心”的经营策略。从此,中央电视台乃至整个中国电视媒体的广告经营都发生了革命性的变化,拉开了媒体与企业、广告公司深度沟通的序幕。2003年6月19日,北京蟹岛会议中心,中央电视台广告部在前一天以盛大仪式为2002年成绩突出的代理广告公司颁奖后,与受表彰的“十佳代理公司”、”优秀代理公司“及”招标段优秀代理公司”举行了全天的沟通座谈会,就如何更好地服务企业进行了深入探讨。2004年6月1 9日,北京瑞海姆田园度假村,“中国电视媒体广告营销高峰论坛”召开,企业、广告公司、业内专家、全国各院校
“6·19” is an event, but also a symbol. It is a typical symbol of the standardization and marketization of China’s television media advertising business. On June 19, 2001, the Advertising Department of China Central Television (CCTV) convened the “Media/Business/Advertising Company Interaction Seminar” in Shanghai and proposed the “customer-centric” business strategy for the first time. Since then, there have been revolutionary changes in the advertising operations of China Central Television and even the entire Chinese television media, which opened the curtain for deep communication between the media, companies, and advertising companies. On June 19, 2003, at the Beijing Crab Island Convention Center, the Advertising Department of CCTV awarded the “Top Ten Agency Company,” and “Excellent Agency Company” with the award for the agency company with outstanding performance in 2002 on the previous day. The “and” excellent agency companies in the bidding period" held a full-day communication forum to conduct in-depth discussions on how to better serve the enterprises. On June 19th, 2004, Beijing Ruihaim Garden Resort, “China Television Media Advertising Marketing Summit Forum” was held. Enterprises, advertising companies, experts in the industry, colleges and universities across the country