价格战是中国企业之痛。中国企业如何才能走出价格战的泥潭呢?体验营销无疑是一个明智的选择。体验营销的实践已经证明:洞察体验是体验营销的前提,超越满意是体验营销的关键,决胜终端是体验营销的保障。顾客体验是下一个战场,中国企业准备好了吗? Price war is the pain of Chinese enterprises. Chinese companies how to get out of the quagmire of the price war Experience marketing is undoubtedly a wise choice. The practice of experiential marketing has proved that experiencing experience is the premise of experiential marketing. Surmounting satisfaction is the key to experiencing marketing, and winning terminals are the guarantee of experiential marketing. Customer experience is the next battlefield, Chinese enterprises are ready?