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新媒体环境下,红色文化传播面临着前所未有的挑战:一方面,越来越多的人通过新兴媒体获取信息,青年一代更是将互联网作为获取信息的主要途径;另一方面,新兴媒体话题设置、影响舆论的能力日渐增强,大量社会热点在网上迅速生成、发酵、扩散,传统媒体的舆论引导能力面临挑战。在这样的思想和舆论背景下,红色文化的当代价值与现实意义更加凸显。2016年9月,南京日报“红色文化看传承·穿越时空的对话”主题活动融合传播案例,荣获中
In the new media environment, the red cultural transmission faces unprecedented challenges: on the one hand, more and more people get information through emerging media, and the younger generation use the Internet as the main way to obtain information; on the other hand, the new media topic setting , The ability to influence public opinion is increasing day by day, a large number of social hot spots are rapidly generated online, fermented and proliferated, and the traditional media’s ability to guide public opinion faces challenges. Under the background of such thoughts and public opinion, the contemporary value and realistic significance of red culture are more prominent. In September 2016, Nanjing Daily published the theme of “Red Culture Seeks Inheritance and Dialogue Through Time and Space”