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工商管理专业是与社会经济发展联系十分紧密的应用型学科。随着经济的全球化和我国市场经济体系的逐步完善,企业的市场化进程进一步加强,尤其是信息科学技术的发展、交叉学科的日益增加,企业的经营管理内容与理念不断变化,对工商管理专业的人才规格和综合能力提出了更高的要求,社会对管理类人才的需求趋向复合化。但是,现有的工商管理专业人才培养却暴露了种种的不适应。因此,如何培养适应社会需要的应用型工商管理专业人才是本科高校面临的一个重要问题。本文在分析工商管理专业人才培养存在的问题的基础上,提出了应用型本科工商管理专业的人才培养方案,并提出了实现的基本途径。
Business Administration is an application-oriented discipline closely related to social and economic development. With the globalization of economy and gradual improvement of the market economy system in our country, the marketization of enterprises has been further strengthened. In particular, the development of information science and technology, the increasing number of interdisciplinary subjects, the ever-changing contents and concepts of business management of enterprises, Professional talent specifications and comprehensive ability to put forward higher requirements, the social needs of management personnel tend to be complex. However, the existing training of business administration professionals has exposed various kinds of incommensurability. Therefore, how to cultivate applied-type business management professionals who adapt to the needs of society is an important issue for undergraduate colleges and universities. Based on the analysis of the problems existing in the training of business management professionals, this paper puts forward the talent cultivation plan of applied undergraduate business administration and puts forward the basic ways to realize it.