体验营销是基于体验经济而衍生的新型营销理念。本文从体验营销的角度,指出了成都市宽窄巷子旅游发展目前存在的若干问题,并提出了具体的营销策划方案。 Experiential marketing is a new marketing concept based on experiential economy. This article points out some problems existing in the tourism development of Chengdu Kuanzhai Alley from the perspective of experiential marketing and proposes a specific marketing plan.