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移动多媒体广播电视(CMMB)是国家广播电影电视总局主导开发的我国具有自主知识产权的新技术,是广电网参与三网融合的重要平台之一。移动多媒体广播电视(CMMB)是利用数字广播电视网向小屏幕终端随时随地提供节目内容和信息服务的新技术。只要是一个带屏幕的终端,安装一颗CMMB芯片,就能实现随时随地看电视,因此,终端可包括手机、GPS(汽车导航仪)、笔记本电脑、随身播放器(MP4)、手持电视机以及车载接收机等各类移动便携终端。
Mobile Multimedia Broadcasting and Television (CMMB) is a new technology developed by the State Administration of Radio, Film and Television with independent intellectual property rights in our country. It is one of the important platforms for the participation of the broadcasting network in the triple play. Mobile Multimedia Broadcasting Television (CMMB) is a new technology that makes use of digital broadcast television networks to deliver program content and information services to small-screen terminals anywhere, anytime. As long as it is a terminal with a screen, a CMMB chip can be installed and a TV can be watched anytime and anywhere. Therefore, the terminal may include a mobile phone, a GPS (car navigator), a laptop, a portable player (MP4), a handheld TV, Car receivers and other mobile terminals.