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在互联网时代,作为一种全新的生活方式的微信,迅速地进入到五亿多人的生活中。全国各大出版社的微信公众号也应运而生,出版社应该借力微信这一强大平台上,认真经营好自己的微信公众号,充分发挥微信公众号的各种功能,缩短与读者的距离,增强读者的参与度,重视读者的关注度,增强粉丝的黏合度,在立足宣传的前提下,紧密关注微店的运营,抓住时代契机,在数字化领域开拓出版营销的新路径。
In the Internet era, WeChat, a brand new lifestyle, quickly entered the lives of more than 500 million people. WeChat public accounts of major publishing houses in China also came into being, and publishers should lend themselves to the powerful platform of WeChat and operate their own WeChat public account numbers to give full play to the various functions of WeChat public account numbers and shorten the distance to readers , Enhance readers ’participation, pay close attention to readers and enhance fans’ adhesiveness. While keeping a close eye on publicity, we should pay close attention to the operation of micro-stores and seize the opportunity of the times to open up a new path of publishing and marketing in the digital field.