在旅游业谈起 CRM 也许会有很多人感到陌生,是的,长期以来这个词汇总是和那些巨型公司以及价格不菲的企业管理软件相关联,似乎很少有中小企业涉猎。但是如果我们仅仅把CRM 当作客户关系管理的一种理念来进行学习时,却发现这个由来已久却又时尚的概念距离我们中小企业是如此的贴近,且又如此的实用。在全面接触之后甚至你会惊叹“原来‘金矿’就 There may be a lot of people talking about CRM in the tourism industry are unfamiliar, yes, the term has long been associated with those giant companies and expensive enterprise management software, it seems that very few small and medium enterprises. But if we only studied CRM as a philosophy of CRM, we found that this long-standing concept of fashion was so close to ours and so useful. After full contact you will even marvel at ”the original ’gold mine’