商超、卖场是直邮函件的制造大户,也是众多竞争对手热抢的“香馍馍”。长期以来,邮政企业在商超、卖场直邮市场的竞争中处于被动局面,许多客户因为价格、服务等问题“逃离”邮政。经过数年的价格竞争之后,直邮市场重又回到服务竞争的行列,作为重点大客户的商超、卖场,重新对广告的有效性提出了更高的要求。 Supermarkets, stores is a large mail-mail manufacturing large, but also many competitors hot grab . For a long time, the postal enterprises have been in a passive position in the competition of the direct supermarkets and direct mail markets, and many customers have “escaped” postal issues due to price, service and other issues. After several years of price competition, the direct mail market has returned to the ranks of service competition again. As the key supermarkets, the direct supermarkets and stores have put forward higher requirements on the effectiveness of advertisements.