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随着广告越来越成为人们生活中不可缺少的一部分,其接受度成为衡量广告效果的最重要的尺度,也成为广告行为主体的关注焦点。为了配合江苏省哲学社会科学规划基金项目《电视与互联网广告效果比较研究》专项课题的进行,取得研究所必须的数据,支持与验证课题中的主要观点,我们在2004年初进行了一次主要针对青年人的对电视广告与网络广告接受情况的对比调查。因为青年人是社会各阶层中最为活跃的群体,他们对电视和网络广告的接受情况具有很强
As advertising becomes an indispensable part of people’s life more and more, its acceptance is the most important measure of advertising effectiveness and the focus of advertising. To tie in with the special project of “Comparative Study on TV and Internet Advertising Effectiveness” of the Jiangsu Philosophy and Social Science Fund Project, to obtain the key data from the research institute and to support and validate the major points raised in the research project, we conducted a major project aimed at young people A comparative study of the acceptance of television advertisements and online advertisements by people. Because young people are the most active group in all sectors of society, they have strong acceptance of television and online advertising