近几年电子商务的迅速发展使开办电子商务专业的高校越来越多,然而电子商务专业学生的就业却不容乐观。本文从企业对电子商务人才需求的实际和高职教育培养的目标出发,分析目前高职电子商务人才培养方案存在的问题,并就这些问题提出电子商务人才培养的对策。 In recent years, the rapid development of e-commerce has opened up more and more e-commerce colleges and universities. However, the employment of e-commerce students is not optimistic. Based on the actual demand of e-commerce talents and the goal of higher vocational education, this paper analyzes the existing problems of e-commerce talent cultivation in higher vocational colleges, and puts forward the countermeasures of e-commerce talents cultivation on these issues.