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采用参与观察法、访谈法和基于社会网络分析的问卷调查法,对在外经商农民的信息交流情况进行考察。调研结果显示,在外经商农民主要依赖朋友和亲戚等强关系网络进行信息交流;农民的信息交流网络规模为4.65人,拥有相对稳定的人脉关系和较为主动的信息获取行为;农民的信息交流网具有较高的同质性特征。最后,提出改善农民信息受益的三点建议。
The participation of observation methods, interviews, and questionnaires based on social network analysis were used to examine the information exchange of foreign businessmen and businessmen. The results of the survey show that farmers in foreign countries rely mainly on friends and relatives for a strong relationship network for information exchange; the scale of information exchange networks for farmers is 4.65 people, and they have relatively stable personal relationships and relatively active information acquisition behavior; the information exchange network of farmers has Higher homogeneity characteristics. Finally, three suggestions for improving the benefits of peasant information are proposed.