商业广告是广告主用购买媒体的方式,向社会推广商品,诱导公众购买的宣传销售形式。广告文案是广告作品的有机组成部分,是呈现在广告作品中的文字符号或有声语言,它直接呈现在广告受众面前,对广告受众的心理和行为产生影响,能否掌握好广告文案 Commercial advertising is advertisers use the media to buy the way to promote the product to the community to induce the public to buy the form of promotional sales. Advertising copy is an integral part of advertising works, is presented in the advertising works of text symbols or vocal language, it is directly presented in front of the audience, the advertising audience’s psychology and behavior have an impact, can grasp the ad copy