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我国第一个定位于气象服务的付费数字电视频道中国气象频道自2006年5月开播以来,通过全天候滚动播报全国各地以及世界主要城市的天气预报,提供详细的气象资讯,形成了一定的频道影响力。今年是北京奥运会的举办年,这将极大地推动我国气象服务类电视节目和频道的飞速发展。鉴于此,笔者针对中国气象频道运作及价值实现的策略作如下思考。
China’s first paid digital TV channel targeting meteorological services Since its launch in May 2006, China Meteorological Channel has provided detailed weather information through rolling weather forecasts throughout the country and major cities in the world, forming a channel of influence force. This year is the year of Beijing Olympic Games, which will greatly promote the rapid development of China’s meteorological service television programs and channels. In view of this, the author of the China Meteorological Channel operation and value of the strategy to make the following considerations.