房地产作为一种特殊的产品,进入买方市场,离开营销肯定是不行的但是,由于在我国起步较晚,而前期的高暴利造成房地产就是一个赚大钱的行业这种误解,形成营销策划相对落后于其他行业,真正的营销手段只是在上海、广州等大城市已部分得到运用,所取得的效果也是令房地产界刮目相看的。 Real estate as a special product, into the buyer’s market, leaving the marketing is certainly not However, due to the late start in our country, while the high profits caused by the previous real estate is a lucrative industry misunderstood, the formation of marketing planning is relatively lagging behind Other industries, the real marketing tool is only in Shanghai, Guangzhou and other major cities have been partially used, the effect achieved is to make all eyeshadowed the real estate sector.